Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. proposed model grounded on using theory planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality value. Design/methodology/approach This adopted a cross-sectional approach collect data. data were collected by conducting field survey questionnaire 330 respondents analysed partial least squares version 3.2.9. Findings results show behavioural control, value, image satisfaction significantly affect visitors’ also confirmed. On other hand, found be significant mediator between quality, Originality/value extended TPB includes risk provided theoretical basis explain tourist intentions destination.